Do you need a content writer? You can help you reach more prospects and serve your existing customers through great quality content marketing. I’m a certified content marketer that specializes in creating engaging digital marketing services, such as:
Content Marketing Services
- Blogs
- Articles
- Web Copy
- Social Media
- Ebooks
- Newsletters
- Brochures, and more
Freelance Content Writer
I write original content that is well researched, highly targeted, and strategic. This content can help your customers and drive profitable customer action. It’s Google friendly because it includes the SEO keywords your customers are searching for.
It’s also customer centric, valuable, and original. It soars above the competition because it’s high quality and appreciated by its readers. It can help you:
- Build relationships
- Position you as the expert
- Establish trust
- Increase sales
Good content helps your customers because it:
- Informs
- Educates
- Entertains
- Solve problems
- Gives them a reason to do business with you
Good quality content is shared across social media because its relevant. It attracts attention because it doesn’t disappoint people when they read it. Written in a style that’s conversational, honest, and transparent, it will help you sell without being salesy.
Content Marketing Certified
I’m Hubspot Content Marketing Certified, have completed Brian Clark’s Content Mastery course, and I’m a SEO Certified Copywriter through the SEO Content Institute. My skills are up-to-date. I’m experienced in a broad range of freelance writing including real estate, insurance, the pet industry, and legal field. You can learn more about me here and more about content marketing below.
What is Content Marketing?
Content marketing is a powerful way for your business to reach more people and increase profits. It’s focused on the creation of useful content for a defined audience to attract new customers while educating about your products, services, and brand.
It’s the type of content that builds trust, turns strangers into friends, and delights readers by providing them with the information they’re searching and longing for. It’s free of junk and slick sales tactics. It drives conversions and conversations because its reliable.
This type of content helps you stay connected with your customers because it gives them information they care about. You become their hero, problem solver, help them overcome challenges, and entertain them as you tell the story about your business.
What is a Content Marketer?
A content marketer plans, creates, distributes, shares, and consistently publishes valuable information that is worthy of your client’s time and attention. It can help you:
- Reach more people by engaging rather than interrupting
- Help people connect with your website and brand
- Shows customers how your services can make their life better
- Builds relationships and cultivates a community
- Engages, delights, and turns more prospects to customers
Since I’m also a certified SEO writer, I can help you drive more traffic through research and the use of relevant SEO keywords. These keywords reveal a great deal about your customers and can help your rankings while providing exceptional service, thus setting you apart from your competition.
Hire a Content Writer
When you hire me, the project starts with me getting to know you, learning who your customers are, and discovering what they’re searching for. We then make a strategic plan to create content for you to publish on your website and across social media. I’m also happy to write projects on topics as instructed by you using your keywords.
Types of Content Marketing
There are many examples of content marketing. What makes each successful is that it’s created to connect with your audience. All types have the ability to attract, influence, spark up a conversation, and increase conversions.
At the heart of all content creation is the crafting of relevant content that people actually want to read. By providing information that serves their needs, they’ll become loyal fans. There are many types of digital marketing and creative ways to reach people, including:
Blog Content Marketing
Blogs are a powerful way to share information on your website and across social media. Blogs can be educational, informative, or product and service related. They help you build relationships, connect with your audience, and build brand awareness.
Article Content Marketing
Articles provide more in-depth information to your customers. The words, blogs and articles, can be used interchangeably. However, the typical difference between an article and a blog post is that an article is usually longer, contains more research, facts, and is information based rather than opinion based. Articles help establish you as an industry expert and provide extra value to your customer.
Social Media
Social media is the perfect place to share your great content, including your brand’s story. There are 3.7 billion users on social media platforms such as Facebook, Instagram, LinkedIn, Snapchat, and Pinterest. They are all searching for solutions, information, or a laugh. When they find it, they’ll share it with their friends.
Infographic Content Marketing
Infographics are a fun way to communicate, educate, and entertain your customers. They are easy to understand and shareable on social media. Infographics are eye catching and help people quickly grasp your message.
Newsletters
Digital newsletters that are packed with interesting information that your will clients love. They help drive them to your website and are much cheaper than direct mail. They can be helpful, informative, and valuable to your customers and business partners.
Email is powerful because it is permission based. If your customer signed up to receive email, it means they want to hear from you. Email is a great opportunity to share about things that are relevant, timely, personal, and focused on them.
How to do Content Marketing Right
How to do content marketing right begins with research to clearly define your audience. After that, a customer persona is created. This persona identifies their questions, concerns, hopes, and fears. It’s helpful because it is always focused on helping the prospect first.
After the research is done, the content is then planned, written, and published. What makes it so effective is that it connects you with your customers on a personal level. It builds trust, tells your story, and clearly communicates. Great content never forgets its purpose; it is digital marketing to increase conversations and profits.